Lecture 5 (Chapter 1). Dividends. Additional tips upon investing or the reason for?
In this lecture you will find out what are dividends - the reason to start investing or additional tips?
Thandiwe Mbeki
Published · Updated

We mentioned dividends back in Lesson 1 as one of the two main reasons to own a share. Now let's actually unpack how they work, using a real, current example.
Standard Bank Group (one of South Africa's largest banks, and also one of the brokers we'll cover later in this course) paid its shareholders a total dividend of 1,695 cents per ordinary share for the 2025 financial year - up 12% from 1,507 cents the year before. That included a final dividend of 878 cents per share, declared in March 2026.
In plain terms: if you owned 100 Standard Bank shares throughout 2025, you would have received roughly R1,695 in cash that year, on top of whatever happened to the share price itself. That's real money paid directly to you, simply for holding the shares.
Where does this money come from?
A company's profits generally go one of two places: reinvested back into the business (new branches, technology, expansion), or paid out to shareholders as a dividend. Not all companies pay dividends. Fast-growing companies often reinvest everything instead but established, profitable businesses (especially banks, retailers, and insurers) tend to share a portion of profits regularly.
Is a dividend the reason you invest or a bonus on top of it?
There are genuinely two different ways investors think about this, and neither is "wrong":
1. Income-focused investing. Some investors specifically build a portfolio around companies that pay reliable, meaningful dividends because they want regular cash income now, not just growth they'll only realise by selling later. This matters a lot for, say, someone approaching retirement who wants their portfolio to actually pay them something to live on.
2. Growth-focused investing. Other investors deliberately favour companies that pay little or no dividend at all, because those companies are reinvesting every available rand back into expanding the business - new stores, new technology, acquisitions. The bet here is that this reinvestment grows the share price faster than a dividend-paying company's ever could.
Most real-world portfolios sit somewhere between these two extremes, holding a mix of both types of companies. Neither approach is inherently smarter. It depends on what you actually need money to do for you, and when.
The metric that connects the two: dividend yield
Dividend yield = annual dividend per share ÷ current share price, expressed as a percentage. It tells you what cash return you're getting each year, relative to what you'd pay for the share today.
As of April 2026, Standard Bank Group's dividend yield sat at roughly 4.8–5.8% (depending on the exact measurement period) meaning for every R100 invested at that share price, you'd receive around R5–R6 a year in dividends, before the return from any share price movement at all.
A high yield is not automatically "better". Here's why
It's tempting to simply rank companies by dividend yield and buy the highest one. This is a trap for two reasons:
- A yield can rise because the share price is falling, not because the dividend is generous. Yield is a ratio. If the price drops 30% and the dividend stays flat, the yield looks 30% more attractive on paper, even though nothing actually improved. A suspiciously high yield is often the market pricing in real doubt about whether that dividend will survive.
- Dividends are never guaranteed, and can be cut or suspended entirely. A clear real example: Sasol, one of the JSE's largest industrial companies, has not paid a dividend at all in the past year - a direct result of financial pressure on the business. Shareholders who bought Sasol purely chasing a dividend, with no attention to the underlying business, lost that income entirely when conditions turned.
The bigger picture: total return
Here's the framing worth carrying forward through the rest of this course: your actual return from any share is dividend yield + share price growth (or decline) = total return. A share paying a juicy 7% dividend while its price quietly falls 15% a year has left you worse off overall than a share paying no dividend at all while growing 12% a year. The dividend is one ingredient, never the whole meal.
So, practically, for a beginner: treat a company's dividend as one useful data point about its financial health and shareholder-friendliness — not the single deciding factor, and never a reason to ignore everything else about the business behind it. We'll build out proper company evaluation skills, including how to judge whether a dividend is actually sustainable, in Chapter 2.
Key dates you'll see mentioned around dividends:
- Declaration date - the day the company's board announces the dividend and how much it will be.
- Last day to trade (LDT) - the last day you can buy the share and still qualify for that dividend.
- Ex-dividend date - the very next trading day after LDT. If you buy on or after this date, you will not receive the upcoming dividend. (Note: share prices typically drop by roughly the dividend amount on this date. That's not a "crash," it's completely normal and expected.)
- Record date is the date, the company checks its records to see who officially qualifies.
- Payment date is when the cash actually lands in your account.
How is a dividend actually paid to you?
Automatically. Once you own the shares through your broker on the right date, the dividend is simply credited to your account - no forms, no requests. Your broker handles it.
One important South African detail: Dividends Tax.
South Africa levies a Dividends Withholding Tax of 20% on most dividends paid by JSE-listed companies. This is deducted automatically before the money reaches you. So the "878 cents per share" figure above is the gross amount; shareholders actually receive roughly 80% of that (unless they qualify for an exemption). You don't need to calculate or pay this yourself. It happens behind the scenes.
Why this matters for a beginner investor: dividends are one of the clearest, most tangible rewards of long-term share ownership. Unlike hoping a share price rises, a dividend is cash paid to you simply for holding on which is exactly the mindset this course is built around: real ownership, real patience, real returns.
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