Just bought a small parcel at 29.85 to see how this plays out. Dis-Chem's been taking a beating but the foo…by @firsttime_frans on $DCP

Just bought a small parcel at 29.85 to see how this plays out. Dis-Chem's been taking a beating but the foot traffic in stores is still there, at least from what I see. Question for the room, how bad is the margin squeeze really when you factor in their own brands, or am I missing something obvious.